Google biggest competitor isn’t Facebook but integration.
All the buzz nowadays surrounding social networking and all is crazy. LinkedIn, Twitter and Facebook are in the headlines day-in day-out, so is Google too, in the sense of the search giants’ lack of social networking capabilities. Google is a gigantic social network that we can’t even realize that it is, so they introduced Google+.
If you know about it Google has Youtube, video-sharing network, Blogger for people to write out whatever they wish, Google Voice a phone service that works with Google Talk an instant messaging software and of course the world-class email Gmail. Also Google Docs acts as file-sharing platform while Picasa let’s users share photos.
Currently no social network that exists is capable of doing all those tasks, except Google. But Google isn’t a social network, well at least isn’t perceived as so. That’s a mis-perception that Google+ hopes to change.
1) Google+ integration with Blogger and Picasa: this is something Google already promised, announcing branding the two products Google Blogs and Google Photos, respectively. Yay. Just hope they fit Google+ well and are easy to use.
2) Gmail integration with Google+: this is rumored to be happening sometime but is a much harder task. Email meets social networking, business meets fun, easier said than done. Maybe keeping the two separate isn’t bad idea and giving Google+ its own messaging service but integrating in a unique and creative is a much better product.
3) Youtube integration: the popular video sharing website doesn’t fit well with other google products.
4) Integration of all google products under one roof: Google biggest issue was integration and now Google+ creates a platform to solve that. That was something impossible with plain-old google.com page. Check out list of the Google products here, some you never knew.
Integration isn’t just adding two or more products together but creatively summing them in order to have a better product emerge. I wouldn’t know exact ways that Google can integrate, but if I worked their I would put together a team to bring power of Google products to forefront of all the internet crowd.
